"Helsinki Airport is a key hub for Asia-Europe travel, and every day thousands of people transfer through the airport on their journey between these destinations. The airport, located along the shortest route between Asia and Europe, is a constant inspiration for us, and on May 24th fashion designers from both the West and East will meet here for this special runway show ", says Katja Siberg, Vice President, Marketing and Business Development at Finavia, the Finnish airport operator.
The designers displaying their latest creations along the runway have been handpicked to represent some of the most interesting and inspiring trends emerging from the Asian and European fashion industries. The designers will be announced in March-April, and will be presented on the Match made in HEL campaign site at www.matchmadeinhel.com.
"Helsinki Airport presents a fascinating backdrop for the designers to showcase their work", says Tuomas Laitinen, Fashion Director of SSAW Magazine, who will be curating the fashion show. "I am excited to be a part of bringing some of the hottest names in fashion to Helsinki in May."
Finnair and Helsinki Airport together offer the smoothest connections between Europe and Asia. Finnair flies to 17 Asian destinations and over 70 European destinations via Helsinki. Helsinki Airport has grown into a major transfer hub for Asia-Europe travel, the airport is designed for smooth and fast transfers. As Finnair expands its Asian traffic in turn Helsinki Airport will expand to support growing passenger flows. In summer 2016, Finnair will offer 77 weekly flights to Asia from Helsinki Airport.
The Match Made in HEL campaign is a joint campaign by Finnair and Helsinki Airport, and targeted at raising awareness of Finnair and Helsinki Airport as the best partners for smooth and fast air connections between Asia and Europe.